Subsidiary of Peugeot Commercial and marketing Director of the Stafim subsidiary of Peugeot (Stellantis group) : 

Recruiting and managing a team of 40 people. 

Diversifying the product mix to increase car sales from 2300 to 7500 units/year an improving the net margin, leading the company to the market leadership.

Official importer of Volkswagen group (VW, Audi): 

Transforming a company from state owned to a performant private organisation: 

-Restructuring the company after its privatization with new processes adapted to the car maker standards.

-Implementing a new organization by brand,

-Recruiting a new team of managers,  

-Implementing a network for sales and services (creation of 45 new official dealers)

-Developing the portfolio from 2 to 7 brands: creating partnership with new manufacturers (Porsche, Seat, Skoda, Seat, Cupra) 

-Figures: Turn over from 30 to 215 million euros, net profit from 0,5 to 12 million euros from 2007 to 2024.

Accomplishment of an Initial public offering of 40% of Ennakl Automobiles’ capital with dual stock market listing (30% on the Tunis stock exchange and 10% on the Casablanca stock exchange).

Contributing with an expert team to the preparation and publication of the prospectus

Organizing the institutional communication

Subscription of more than 10 000 new shareholders. 

Highlights: 

Price 10.700 TND per share, total shares offered 12 000, 

Raised 128 million TND (67 million euros)

Market capitalization 321 million TND (169 million euros)

Dividend Yield 5,4% in 2010 (in 2024 around 8%)

Governance crisis management:

–  Leading the company after change in governance after the company was placed under judicial administration

– Managing a new privatization process through a call for new investors 

– Implementing with an investment bank a process

For a call for investors with main stakeholders (car makers and local administration) to select new main shareholders to buy back the shares. 

Participating as a member of a steering committee to study the potential investors offers, to finalize the process to select new shareholders.

Current functions:

• Chairman of the Board of Ennakl Automobiles Company  – (official importer and distributor of Volkswagen group)
• Independent Board Member, ASSAD international Battery Group
• Consultant for GIZ in automotive industry and mobility services

Expert teacher for EMBA ISUGA Business School in Bretagne, in International and Intercultural Management

Board & Association Memberships:

• Vice President, Tunisian-German Chamber of Commerce (AHK)
• Member of IACE, Institut Arabe des Chefs d’Entreprises, economic think tank 
• Member of Réseau Entreprendre, 
• Member of APM France

Consulting & Expert Missions

• The Hague Academy for Local Governance: Expert in SHIRAKA program for entrepreneurship ecosystem building in North Africa.

• GIZ (Germany-Tunisia): Lead coordination for Industry and Innovation Day in the Automotive Sector, promoting events in Germany & Tunisia.

• GIZ (Germany-Tunisia: Advising the President of the Tunisian Automotive Association for International development in Europe and Africa: 

         – to address the shift in Automotive Industry by promoting Innovation, R&D development 

        – to set up a sustainability policy & ESG European standards.

• Consultant for fundraising appeals in renewal energies and electric mobility between European countries and south neighbours in Europe-Horizon Fund program.