Driving Sales Strategy and Execution in Communications & Sales Leadership Role
- Client relationships management efficiency
- Sales partnership strategy
- Media-Entertainment
Client problem
Internet & telecom group (TELMA AXIANS): As appointed communication and sales Director, create the sales strategy and manage the implementation
What was delivered
Marketing and Communication:
- Launch new brand: « MOOV» to replace the old “wanadoo.mg” (ex France TELECOM)
- Launch products and services (xDSL, BLR/WiMAX, 3G+ USB modem, OnlineTV on the website)
- Set up sales network (direct and indirect)
Client Benefits
Huge development of the Brand MOOV as the best internet high speed offer and services.
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