Transition from Centralized Distribution to Local Operations in Key Regions
- Growth and innovation strategy review
- Sales process and animation performance
- Supply chain performance review
- Media-Entertainment
Client problem
CANAL+ Group (Vivendi): Transform model of Distribution, initially centralized in France with a network of distributors in Africa : To create full operating subsidiaries in each local country. (Haiti / Santo Domingo, Madagascar and Cameroon)
What was delivered
- Developed operations and distribution in new area and in open greenfield countries (Ethiopia).
- Created a Local presence, analysis of network, set up of new service teams and analyzed & adapted offering to country needs (culture).
- Buy-out and/or partial integration of partners’ teams
- Opened headquarters and network.
- Creation of a new customer relations center
Client Benefits
Strong growth in customer base, brand awareness and revenue:
- Scaled operations from zero to 150, 000 subscribers; and over E100m + in revenues
- Built and managed large teams (80-150 people per subsidiary)
- Strong commitment of multicultural teams
- Referencing the major local TVs and Radios.
- Signature of the rights to broadcast national
- Soccer championship for X years
- Installed new convenient payment modalities for contract renewals (mobile payment, transfer, …)
- Huge development of the Brand CANAL+
- Restructuration and revitalization of the team
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