Telecom Operator Setup: Structure, Sales Network & Marketing Launch
- Marketing and communication strategy
- Sales process and animation performance
- Media-Entertainment
Client problem
Telecom operator in France (CEGETEL Entreprises, FLAG TELECOM, Level(3) communications, Iliad Group and AXIANS): Set up the structure, commercial network and the marketing & communications at the Telecom operator
What was delivered
- Active participation to the strategic development
- Create the commercial structure dedicated to companies
- Market Analysis (client and competition) & creation of the commercial offers
- Set up of commercial and management tools
- Creation of the network of indirect vendors
- Developed the company’s commercial structure; created their sales network and developed the company’s marketing and communication
Client Benefits
Commercial structure development:
- Set up 0 to 100 Shops and stands with 0 to 100 people
- Creation of a network of indirect vendors
- Contract drafting and recruitment of partners & Relationship with the network
- Sales of the proprietary made products: DSLAM, modems ADSL and IPTV (Set up box) and the technical solutions for outsourcing services and products
- Prospection for BLR/WiMAX market expansion
- Strategic specific products for a Communications Tech group, and a Telecom group respectively
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